Traditionally mirror glaze was used to cover mousse cakes (called entreme), petite gateaux and tarts. Now people are using them to cover all manner of cake and dessert. Or even as a garnish - such as the drip on a drip cake.
We all love a good gift. Your clients or potential clients are no different. Gift giving indicates you value the recipient. It helps to build and maintain relationships.
Imagine you have been shopping around for a particular product. Its a large investment and a couple of the companies offer similar products. You take all the info home to sleep on it. A day or so later you sit down to review the info and make a decision. One of the info packs includes a little something to nibble on while reading. Hmmm, yep I remember that sales person was pretty awesome and this product does what I want. Subconsciously it sways your decision.
Gifting after closing a deal cements the relationship and shows appreciation for their custom. When you feel good about a transaction you are more likely to recommend a product or service to friends.
It doesn’t matter where your clients are in their purchasing cycle, there is a be...