Late last year I had the awesome luck to win a brand refresh photo shoot with Nicole Barralet Photography. It included hair and makeup, personal pics, some product pics and a short video about my business. The results have been amazing and I would do it again (and pay) in a heartbeat.
Why I wanted to do the shoot
I entered a competition a few hours after a minor surgery, so I was still pretty groggy. If I am honest with myself I probably wouldn’t have done it otherwise. See I hate being in front of the camera. I avoid it at all costs but I figured I would get something half decent pics if a professional did them.
Did I think I would win...NO but figured I had to be in it to win it and it was a small step towards getting out of my comfort zone. The post-surgery drug haze helped with lowering the freaking out meter!
The video part of the offer drew me in, I try to do them often but don’t have the right set up to make them look profesh. I need a little assistant to follow me...
We all love a good gift. Your clients or potential clients are no different. Gift giving indicates you value the recipient. It helps to build and maintain relationships.
Imagine you have been shopping around for a particular product. Its a large investment and a couple of the companies offer similar products. You take all the info home to sleep on it. A day or so later you sit down to review the info and make a decision. One of the info packs includes a little something to nibble on while reading. Hmmm, yep I remember that sales person was pretty awesome and this product does what I want. Subconsciously it sways your decision.
Gifting after closing a deal cements the relationship and shows appreciation for their custom. When you feel good about a transaction you are more likely to recommend a product or service to friends.
It doesn’t matter where your clients are in their purchasing cycle, there is a be...
There is no rule to say your branded corporate gifts have to include a logo. Different options suit different situations. I want to outline a few real life examples for you.
These Pantone colour swatch cookies were for a new colour range launch. Regular clients attended the launch which was held at the hosts showroom. The clients were talking about the cookies for months afterwards. Several asked if there would be more at the next colour launch. No logo was not an issue here. The fun nature of the product made it memorable.
Using your brand palette to colour seasonal gifts (eg Christmas, Easter etc) is a great way to stand out from the crowd. In this instance, logo ribbon or specific messages are used to further identify the creations which are personally delivered by a senior member of staff. The recipients have regularly mentioned that they look forward to seeing what the company will come up with each year.